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Title details for The Old Rules of Marketing Are Dead by Timothy R. Pearson - Available

The Old Rules of Marketing Are Dead

by Timothy R. Pearson
ebook
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6 strategic principles for reinventing your products, your services—and your company's future

The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.

The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including:

  • Defining the product's essence
  • Creating metrics to ensure accountability
  • Developing a core message
  • Disseminating the brand

    • Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization.

    Table of Contents

    Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow
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    Publisher: McGraw Hill LLC Edition: 1

    Kindle Book

    • Release date: April 7, 2011

    OverDrive Read

    • ISBN: 9780071762564
    • Release date: April 7, 2011

    EPUB ebook

    • ISBN: 9780071762564
    • File size: 2179 KB
    • Release date: April 7, 2011

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    6 strategic principles for reinventing your products, your services—and your company's future

    The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.

    The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including:

  • Defining the product's essence
  • Creating metrics to ensure accountability
  • Developing a core message
  • Disseminating the brand

    • Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization.

    Table of Contents

    Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow
    Expand title description text
    Business Nonfiction